Custom-designed dresses and bridal gowns for the discerning woman – enhancing your best features, complementing your self-expression and individuality – each dress as unique and beautiful as the woman or the bride wearing it.

For your complimentary consultation with the designer,


or please call us on (03) 9088 3938


Our upcoming bridal exhibitions:

2018 date to be announced for:  The Gables in East Malvern

13th and 14th January 2018:  The Royal Exhibition Building in Carlton

Come on over, say hello and talk about designing your wedding dress x

Looking for that perfect dress… ?

Through a personalised experience with couture designer Aleem Yusuf, your dream wedding dress or special occasion dress will come to reality.  Whether you choose a modern, glamorous, boho or vintage wedding dress, being customised to your individual style and silhouette, your comfort is ensured.

Having a collective experience of several years, our team of pattern-makers and dress-makers ensure you wear your dress with comfort, confidence and grace.  From a ball gown to slim fit or structured to soft romantic wedding gowns, we have options for you, creating an effortlessly stylish and elegant design, leaving you free to have fun on your wedding day!

All of our gowns and dresses are handcrafted with passion and care in our atelier in Hawthorn, (Melbourne) Australia.

“From our first meeting when I came in with a few ideas and a few nerves, Aleem put me completely at ease.  I knew from the start that he totally ‘got’ what I was envisaging.  He was approachable and flexible throughout the whole process.  Aleem’s passion for design and couture really showed at every level, from the initial sketches to his excited gushing about the beautiful French lace (woven by Sophie Hallette in Caudry, France), to his painstaking attention to detail.  The dress he created for me was more than I could’ve imagined and really was my dream wedding dress.  The jewellery and headpieces he designed and made for myself and my bridesmaids tied in so well and were so unique.  I would heartily recommend Aleem to anyone wanting a one of a kind dress for their special day.” Megan.

Megan Bonwick

“I had the pleasure of wearing a custom AYC gown on my wedding day and would like to thank Aleem for his tremendous efforts and patience putting my vision together.  He is very talented and an absolute gem to deal with.  I would definitely recommend him to any bride-to-be”.  Jasmina.

Jasmina Zuccarelli

“I can’t speak highly enough of Aleem, his creative talent, his calm and patient manner and his professionalism.  I was a bit nervous about the process at the start – I’d been to see a few other bridal designers and still had no idea about what sort of dress I was looking for – but just after one conversation, Aleem was able to sketch some ideas that exactly matched my personality and taste.  The dress was a perfect fit for me in every way.  Aleem took something that had been starting to become a stressful process and made it easy and delightful, and my husband and I can’t express our gratitude to him enough.”  Tania.

Tania Ritchie

“I would love to thank Aleem for creating me the most incredible dress for my wedding day. He listened to my needs and worked with me to create the perfect dress that captured my style. Aleem’s attention to detail is what makes him stand out from the other designers, and his ability to work with his clients. Thank you so much! My dress captured my style and somehow created a whimsical Scottish elegance, everyone loved the dress. You are amazing x” Jenny.

Jennifer MacDonald

“I had the pleasure and honour of the amazingly talented Aleem creating my stage costume for the world premiere concert, ‘The Songs of James Bond’.  It was an exquisite piece… that reflected the style and retro period of the most iconic spy films of all time.  I look forward to wearing Aleem’s wonderful artistic designs in the near future.”  Maria Mercedes.

Maria Mercedes